Competitive Analysis for 6ya

6ya

  • Key Objectives.

    A competitor's core message, the way in which they present themselves, and how they claim to set themselves apart from the competition

    6ya specializes in the repair categories rather than asking any general questions. They set themselves apart by instantly connect the users with the experts within 30 seconds and resolve most issues within a 6 minute call so they don’t have to waste time looking for answers and avoid costly repairs, all based in the United States.

    They also provide How-To guides for users to find quick answers to common problems like “How to take a screenshot on a Mac” or “How to cancel my AT&T subscription.” Although limited, their core users might find these free tips helpful. If users are unable to resolve their problems, they can chat with a 6ya expert.

  • Overall Strategy.

    A competitor's business strategy, the way in which they attract customers, and how they position themselves against other companies in their industry

    Since 6ya is part of the parent company Fixya, which is one of the world’s largest product Q&A community with over 30 million members, they are able to leverage the strength of Fixya and gain new paying customers to their membership and pay-per-call option.

    Their web and mobile app platforms simplifies the ask question process for users by presenting clear, easy to understand categories. Users simply click the appropriate category that they need help with and 6ya will connect them to an expert to solve their questions whether it is relating to buying, installing, operating, upgrading, or replacing.

    They have also been featured on TheWeek, Time, iDigitalWeek, etc.

  • Marketing Advantages.

    When doing a quick search “expert help” on the App store, 6ya shows up first.

    6ya is also part of Fixya, which is a large free online Q&A community so 6ya gains paying customers who need expert help when they are unable in the Fixya platform.

  • Marketing Profile

    6ya’s mobile app has a 4.3 stars rating with 421 reviews on the App Store and 4.4 stars rating with 775 reviews on Google Play, with many reviews coming from the experts.

    While searching online about 6ya, it appears that they also have many complaints calling them a scam, as many customers were simply looking for quick product help and got re-routed to 6ya’s online expert line paying for their services.

    In addition, many experts expressed online how they do not like working for this company because they don’t offer sufficient training to give product advice. When speaking to some users, they might not be able to resolve the user’s product challenges. As a result, sometimes they receive low user ratings and get less pay since their pay structure is commission-based.

    They do not invest heavily on advertising since a quick online search do not result in their promoted ads or organic listing.