Hello, Y’all
I am a results-driven UX / Product Design Lead with 7+ years of experience delivering user-centric, strategic solutions. My background as a former business owner allows me to bring a unique perspective to each project, balancing user needs with business objectives.
🔸 Proven record in digital growth, retaining $32M+ annually, and collaborating across teams and stakeholders for impactful results.
🔸 Worked both in-house and consulting design roles for large and small businesses as well as non-profits.
🔸 Former franchise owner, achieving top 10 sales among 600+ locations through effective sales and retention strategies.
Design Philosophy: The art of creativity is making the inside (UX) as beautiful as the outside (UI), creating harmony between form and function even within constraints.
Learn more about me or check out some of my latest works below 👇🏼
Featured Work
WHR Hotel Franchise:
UX & Research Case Study
UX research and testing initiated webpage redesign, resulting in a 5% lift in orders and a 7% increase in revenue.
Hack for LA - VRMS:
Product Design Case Study
Revamped user experience spurred 200% surge in overall user satisfaction.
IDEHOM:
UX/UI Case Study
A practical solution for the busy real estate investors to grow their financial wealth.
TACKLE-IT:
UX & Research Case Study
A comprehensive app for DIY users to get inspiration, buy supplies, and find help.